Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents.
A two-way communication process
Unlike magazines, direct mail, websites and e-newsletters, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face – the most effective way to build and sustain customer relations. An advert, direct mailing , email or web page may say a product is the fastest, quietest, smallest or most advanced on the market. At an exhibition, suppliers can physically demonstrate product benefits, and visitors can see, touch, taste, smell, hear, and judge for themselves.
Speed to market
Germany is the world’s no. 1 location for hosting international trade fairs. It stands out against the international competition in terms of its facilities, its level of innovation and its broad reach. Around 150 international trade fairs and exhibitions are held in Germany every year, attracting up to 170,000 exhibitors and between nine and ten million visitors.
The outstanding feature of German trade fairs is their international character: more than half of the exhibitors come from other countries, and a third of those are from countries outside Europe. And over one in five visitors travels in from abroad.
Modern exhibition centres with optimal technical facilities and attractive settings provide excellent preconditions for your successful business meetings. The location in the heart of the European Union provides the basis to find potential customers from other continents.
This makes the German trade fair industry one of the leading service sectors internationally.
The Trade Fair Centres in the cities of Cologne and Düsseldorf are built to meet the most sophisticated standards. They provide exhibition areas of uniform quality , wide entrances, covered walkways , electronic information systems and full on-site services such as banking , medical , transport , luggage and postal . Both Koelnmesse and Messe Düsseldorf are located within easy reach of their respective city centres and airports with ICE train stations nearby. Both trade fair centres are an integral part of each city, each with its own distinctive regional flavour .
With numerous airports plus dense road and rail networks, travelling within Germany is both easy and convenient.